WHY ARE FUJITSU AND TOSHIBA LETTUCE IN SEMICONDUCTOR PLANTS?
Fujitsu’s foray into growing lettuce is not meant to be a revenue stream, but rather a necessary step in convincing farmers to start utilising ICT, the tech giant’s boss has told us.
Which is just as well, as the clean-room grown lettuce the IT giant unveiled last week will produce revenues of $3.8m this year, according to our back of the leaf sums. This is not even a small green salad when set against Fujitsu’s full-fat revenues of $50bn odd a year. Or indeed the average cost of a clean room.
Fujitsu left industry observers slightly non-plussed last week when it revealed it had converted former semiconductor clean rooms to into intensive hydroponic lettuce farms. Visitors to the firm’s customer forum in Tokyo last week expecting the usual show floor goody bags were presented instead with heads of the leafy green salad essential.
However, fellow Japanese electronics giant Toshiba swiftly followed up with the revelation that it too was converting a chip factory to growing lettuce in former clean rooms. And for good measure, it said it would also be grooming baby leaf greens, spinach and mizuna at the plant, which it will punt to supermarkets and restaurants.
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